Author Jerry Mathes II blogs about his experience with social media strategy: This blog post was written by an Idaho author, Jerry D. Mathes II in the summer of 2013. At the time, Jerry had just released his newest book, “Ahead of the Flaming Front” through Caxton Press. Please check it out on Amazon here. Getting […]
Email marketing is not dead. In fact, it’s rearing its head and showing how powerful it can be. I’m watching the analytics and when I produce a report to a client as to what’s working and what marketing activities are converting into a sale, email marketing is at the top of the list. Why? Social […]
Sometimes you can Google information and sometimes it’s just easier to have a comprehensive outline in the form of a book. If you’ve ever wondered how to setup a business and market it for maximum profitability, you’re going to want to get Christy Hovey’s new book, The 9-to-5 Escape Artist: A Startup Guide for Aspiring […]
Today Christy Hovey is speaking at the IWG Rendezvous, a three-day conference for Authors. Here’s her presentation as listed on Slideshare. Feel free to download it!
When I’m speaking to groups about easy ways that analytics can be used within social media posts I notice that I get the deer in the headlight look when I talk about URL shorteners. I would like to take a few minutes and explain what a URL shortener is and why you should be using […]
I believe that there is a great misconception among many who are trying to do their own self-promotion. I am referring to the general misunderstanding that there is no merit to email marketing campaigns. I would like to set the record straight right now. If you are not sending out an email campaign at least […]